If you’re thinking of tentatively placing one foot into the vast ocean of freelance writing, but find yourself quickly withdrawing your toes out of fear of being swamped or even worse – drowning, in the world of information there is on this subject then you need to take a simple step back and assess what your primary motives are for pursuing this career goal. Will writing for a living make you happy, fulfill you in some way, or do you just like the idea of being your own boss

The rise of social media surprised everyone when it emerged just over a decade ago, but in truth perhaps it isn’t all that shocking that it has taken the world by storm… People love engaging with one another and connecting through social media is just one of many tools in the modern world that we can now use to spread our message and communicate about our beliefs, branding and products. Twitter, Facebook and Google+are the tools needed to amplify the message to our intended a

We all do things that drive us forward in life. From waking up in the morning to making ourselves look presentable in the mirror before stepping out the front door, everything we do is looking outwardly in the hope of showing ourselves to others in the best possible light. Ultimately the purpose of this is to encourage others to identify and communicate – connect with us. In the same way, your company’s branding operates in the same manner. Your website is your brand’s ‘face’